Public Plus
Public Plus is the complete digital loyalty program, offering personalized rewards, real-time cashback tracking, and instant access through mobile wallets
Public Plus sets a new standard for customer loyalty, combining convenience with innovative engagement strategies.
Public Plus is an integrated part of Public's ecommerce platform, offering customers a seamless way to manage their loyalty memberships directly through the site. Originally, Public Plus was a standalone web app we developed at Desquared, allowing users to register, digitize their loyalty cards, and access their rewards.
As Public’s ecommerce platform grew, Public Plus was integrated directly into their ecosystem, a transition we facilitated to ensure seamless functionality across all touchpoints—a hallmark of our adaptable product design.
Today, Public Plus is powered by Wave CXM, which has designed and implemented the entire loyalty strategy. From data-driven customer insights and personalized rewards to ongoing performance optimization, Wave CXM ensures the program's effectiveness and scalability.
This strategic approach focuses on boosting customer retention, engagement, and long-term growth, keeping Public+ at the forefront of customer loyalty programs.
Public Plus is an integrated part of Public's ecommerce platform, offering customers a seamless way to manage their loyalty memberships directly through the site. Originally, Public Plus was a standalone web app we developed at Desquared, allowing users to register, digitize their loyalty cards, and access their rewards.
As Public’s ecommerce platform grew, Public Plus was integrated directly into their ecosystem, a transition we facilitated to ensure seamless functionality across all touchpoints—a hallmark of our adaptable product design.
Today, Public Plus is powered by Wave CXM, which has designed and implemented the entire loyalty strategy. From data-driven customer insights and personalized rewards to ongoing performance optimization, Wave CXM ensures the program's effectiveness and scalability.
This strategic approach focuses on boosting customer retention, engagement, and long-term growth, keeping Public+ at the forefront of customer loyalty programs.
PRODUCT PARTNER
Mobile & IOT Awards
2024
Redesign / Relaunch
380,000+
Loyalty customers
YoY increase in loyalty purchases
YoY rise in new loyalty sign-ups
YoY growth in reward redemptions
Eleni Meziti
Head of Subscription Services & Omni CX, Public Group
Wave CXM and Desquared provided the essential tools to seamlessly integrate Public Plus into our platform, enhancing our customer loyalty program and driving deeper engagement.
Boost customer retention with the Wave CXM loyalty platform
Public Plus integrates cutting-edge digital tools, as the program not only rewards customer loyalty but also sets new standards for convenience and personalization.
Easy registration & onboarding
Fast, user-friendly registration process that allows customers to join the loyalty program in just a few clicks.
Real-time loyalty tracking
Users can easily monitor their cashback, view their transaction history, and access their digital Public+Wallet all in one place.
Instant rewards & personalized offers
Real-time, personalized rewards and exclusive offers based on customer behavior and preferences.
Integration with mobile wallets
Public Plus cards can be added to digital wallets, making it easier for users to participate in the loyalty program without needing a physical card.
Omnichannel experience
Seamless experience across all customer touchpoints, online and in-store, ensuring customers can use their cashback and rewards anywhere, anytime.
